In business, it's all about opportunity. I recently became interested in a company on the stock exchange called Peloton Bike. The company had been around for several years already, and with the pandemic people wanted to stationary bicycles at home and the company's sales exploded!
Last weekend, my 7-year-old stepson asked me to bring the little red hut to the side of the road to sell our products. Yes, he has an entrepreneurial spirit. ;) The problem is that we live at the back of a row where there is very little traffic. The little one therefore realized that entrepreneurship rhymes with the word patience.
Knowing how to reinvent oneself is the daily life of the entrepreneur, not just an issue linked to the pandemic. Anything that stalls is likely to rust sooner or later.r.
No, the coronavirus pandemic didn't kill businesses, it just caused faster natural selection. It made it possible to clean the dead wood which was already rotting.