The art of reinventing oneself:the primary nature of the entrepreneur


Knowing how to reinvent oneself is the daily life of an entrepreneur, not just an issue linked to the pandemic. Anything that stalls is likely to rust sooner or later.

Being an entrepreneur means constantly seeking to find new customers and offer more to current customers; it is to seek to develop markets, open more points of sale, create innovative products.

It is the entrepreneur's characteristic to reinvent himself, otherwise he will be overtaken by his competitor and will simply lose market share.

Yes, you may have had to work harder because of the pandemic, but if it wasn't already in your nature to question yourself and always strive to do more, to do better, to create new opportunities for your business, then you may not be an entrepreneur, but rather an inventor or a manager.

Reinventing yourself, trying to predict what the market will be like in 18-24 months, what people will want to buy, is entrepreneurial history in its simplest form.

That’s what being an entrepreneur is. That's the reason we're going for it in the first place. This is often because we are frustrated with a problem or something that is not working to our liking, a product that is not up to date, and we want to find a solution. We want to do differently from others, do better, do more, change the world and make money.

And when we find the winning recipe, we must already think of the next recipe, then the next, and so on. It could be wrong on occasion, the biggest companies have launched products that have made it big. Whether you think of Coca Cola's New Coke or Heinz's Purple and Green Ketchup, these companies have realized that it's their classic products that appeal to their customers. This does not prevent them from offering variations and innovating other types of products while maintaining their classics..

You can't take a product or service out and think it'll be as successful 25 years from now without changing it. You will always have to reinvent yourself. Not just adapting, adapting means going through the waves of the market, so you have to predict what's to come and test the water temperature.u.

Since opening my online store almost two years ago, I have first given people what they want: maple syrup stripes and maple butter. Then, I offered them slightly less well-known by-products such as sugar loaf, fine maple sugar and, of course, my famous maple cotton candy. It might not have worked, but it was a success. Not just because the products are exceptional, because I knew how to tell a story to people.

Because there is obviously also a big part of marketing in the success of a product. The product itself must be attractive and of high quality, yes, but the story that we tell to present it matters a lot as well. And since people love novelty, I make a point of constantly developing new products. After the cotton candy, it was the mini maple meringues, then the maple popcorn, then the Sriracha spice popcorn, and soon, we will be offering five kinds of popcorn to our customers, and what do you mean? is just the start.

So reinvent yourself This is entrepreneurship..


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