Always be wary of companies that want our good!
Over the past few months, Apple wanted our good, wanted to protect us by changing the way our browsing histories are shared.s.
« Finally a company that takes care of us! I exclaimed, having my iPhone in one hand, AppleTV on my iPad while writing on my Mac..
Yeah. Down with the wealth of GAFAM!
There was a little hiccup that we misread in the fine print; it was that the income of these giants came from small businesses (often online) that promoted their products.
Small entrepreneurs are the most affected by this measure, because it is now almost impossible to target people interested in our products.
Back to newspaper advertising!
Meanwhile Apple is increasing its advertising revenue..
Always be wary of people who want our good, often it is theirs that they are looking for.
Over the past year, more than 66% of online businesses have closed. Yes, there is the post-pandemic period when people went back to shopping in stores, but there are also e-commerce sites that simply had no way of reaching potential customers.
So what's left? If you follow me, you get a bit of an answer seeing me hyperactive on most platforms..
Telling stories is still the best way to reach our target audience.
The general store of yesteryear worked well because we took the time to chat with people before even thinking that we could convert them into customers. This is what I wrote in 2018 that I was to be behind the counter.».
This is even truer today!