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No need to debate the title of this book; François Lambert is categorical: entrepreneurship is difficult! Once past the utopia of easy money and light work time, what remains Through short chapters, François Lambert explores in a clear and direct style a panoply of subjects that will appeal to those who want to start a business only to those who already sail in the middle and to the curious wishing to know the behind the scenes. Whether he addresses the issue of financing, marketing, workload or human resources, it is in all frankness that he talks about what he experiences on a daily basis as a businessman, passing on to us his best tips and his great passion for entrepreneurship and its many challenges..
