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A decline over 100 years!


There is a lot of talk about advertising revenues that have almost disappeared for print newspapers as if it were the only element that triggered the current crisis..

We must go back to 1920 to notice the beginning of the decline of newspapers. In 1920, radio arrived and it was taking market share for both news and newspaper advertising..

In 1950, the arrival of television gave another blow to the newspapers..

Then, the coup de grace came in 1990 with the arrival of the internet and a paradigm shift that we haven't talked about much lately, it's so much a part of us now.nt.

Classified ads!

The classified ads were really the cash cow of the newspapers and, thanks to these revenues, they were able to offer exceptional conditions to journalists as well as incredible incomes to shareholders.

Prior to the arrival of Craigslist, the newspapers' average profit margins were 30. In 1995 Craigslist first appeared and consumed most of the cash cow.it.

But then again, Craigslist was born out of the avarice of newspapers for classified ads. They were charging so dearly that they opened the door to a new competitor. Today, no one would think of contacting a newspaper to sell their kitchen table. No, there are Kijiji, PAC and others.es.

François Legault's response to remedy this 100-year decline Subscribe to the newspapers!! »

It will not be enough. Most newspapers have a history too heavy for the trend to be reversed. Just think of the pension fund for retired employees that must be supported..

Journalism will not go away, but it does not take a diviner to see that newsprint was the worst way to spread news, and yet this industry has survived until there is a better alternative. Radio was a better alternative, television was a better alternative and the web even better.x.

If we decide as a society to keep newspapers alive, we will have to pay millions of dollars annually and continually refuse progress. Nature abhors a vacuum and it is not because a paper newspaper disappears that information disappears with it. On the contrary, a new way of becoming informed will appear, as it has been the case for more than 100 years.ans.



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