The status that I wrote about influencerss reflects what is also happening in our businesses.

Let's look at the scenario:

A company is born and the founding entrepreneur is the # 1 seller, because it is his baby and its history.e.

Then he expands and decides to free himself from the obligation to sell and make cold calls. So he hires a salesperson and he stays in the office, because he is now a boss! boss »!

But wait! he forgets that what made her grow was his sales skills and not his managerial skills so he kills himself every day to train salespeople by telling them to say this or to say that.a.

And each morning, he repeats to his salespeople:

« Don't forget to tell the story of the company!! »

How does it tell the story We, we sell a product and a price!x!

This is the link between seller and influencer!

Whether you like it or not, the entrepreneur must accept that he is his best salesperson and that it will always be better to train managers so that he saves himself time to be the ambassador of his own company.nie.

Would you ask your neighbor to go ask the girl at the bar to see if she wants to go out with you NO!N!

On the other hand, you can ask your neighbor to be hypocritical and ask her in passing if she is in a relationship:)

Be the influencer of your company, but use the influencers to get the message out;;)

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