Repeat business is the first element to look at in terms of the sustainability of a business.e.
Selling a product for the first time is relatively easy. Convincing him to buy it a second time is even more difficult.le.
I'll give you a concrete example. In the eye of the dragon, Gaétan and I had invested in the Croustipomme company. We managed to get into all the supermarkets in Quebec. People bought it ... but only once. People never bought it. The main reason, they didn't feel like they were getting their money's worth ... with good reason. Our cost price was too high and we had to sell the product at too high a price. The client was not convinced he was getting his money's worth. After the first purchase, he had no confidence in the product.e produit.
We finally closed the business..
Take another example:UNDZ. Customers who do not yet know the product will be more hesitant in their purchase, but once they try them, they buy a large amount. Because underwear is super comfortable and stylish while being affordable.
One is never certain when one does not know a product then one can hesitate to buy a product. But once purchased, customers come back, and this is the most interesting data to monitor.r.
Aside from the price and the quality of the product, there is only one element that keeps a customer coming back: CONFIDENCE!E!
A customer only returns because he trusts us, he trusts us, because there is a link that has been established.
In the online sales service, confidence is established with the speed of delivery. We are always worried when ordering .. will it be deliveredré?
And never forget that trust lends itself. Trust belongs to the customer, he can take it back at any time and entrust it to your competitor..
Since I opened my online store, many of you have ordered 2.3 or even 6x and that's nice to see.r.
There are at the same time, among you, who baffles me in private, because they find my offers too good; -..