This bug is difficult to understand.
Advertising is easy! You pay, and we'll see.
Marketing is the art of convincing another person to buy our product.
In the history of maple syrup, you didn't have a lot of choice before. Either you buy a cane from the supermarket or 1 gallon from your favorite maple producer.
I remember in 2009 the plumber who was working on the cabin construction wanted to be the first to buy me a gallon.
Huh 8 canes suddenly I refused I sold him 4. Calm down man, I want to sell some to several customers.ts.
Then I realized that this is how it works. But hey, I don't like to be like everyone else.
It makes me happy to sell you a gallon, I can even sell you 20. But for me, maple is eaten in different ways, and that's what I wanted you to discover with the box of maple. .
The maple box, I wanted it official, with its own logo. In this box, there are all the products I sell: syrup, cotton candy, maple butter, sugar loaf, sugar, lollipops and meringues.
But launching a new product involves making upfront investments in the hope that customers will get on board.
So I e youDidn't talk, then it worked. Some went subscription mode, others went piecemeal, and then it came out at a good pace, but not as much as I wanted.
But marketing is also the art of rehearsing. So this is what I did for months and 2 weeks ago it went crazy! Dozens and dozens of boxes per day began to be ordered.
Marketing is the art of patience!