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The pandemic did not kill businesses


No, the coronavirus pandemic didn't kill businesses, it just caused faster natural selection. It made it possible to clean the dead wood which was already rotting. Companies that were on life support simply did not survive the turmoil of the past few months.

The role of the entrepreneur is to adapt, to see the blows coming, to find solutions. However, some sometimes live in denial. They dig their grave without realizing it, or rather close their eyes to the difficulties of the company: Bah ... one last loan, I will remake myself. But entrepreneurship is not gambling and any loss should only be temporary.e.

Take the example of Le Château boutiques. The company has not made a profit for 10 years. It has failed to renew itself, to adapt its business model to new market realities. What business can suffer 10 years of losses without renewing itself A drop in income must allow it to revive. We have to make a decision and find a way forward. A business exists to make a profit. Point..

Although a second and possibly third wave are on the horizon, major changes in work organization and consumption habits have mostly occurred in the first three months of confinement, and they are here for good.

One of these big changes has definitely been the massive adoption of telecommuting by a majority of employees and managers. The phenomenon which had already gained momentum for a few years has completely exploded, to finally become the norm in the world of work.

Despite the number of studies reporting the benefits of working from home, both for employee performance and for the profitability of the company, some organizations remained reluctant to allow their employees to work from home, for more or less reasons. less valid.

The main reason is simply the fear of change. Making a change in business takes forever. Employees don't want new ways of doing things imposed on them and bosses are afraid of employee opposition. So this is the status quo. Because of the pandemic, the change was forced on everyone, leaving no room for opposition, criticism, hesitation. You had to adapt to survive, and quickly.

The second reason why telecommuting was not yet so widely implemented is that there are more bosses than leaders in companies, in my opinion. A true leader looks at the results and not the number of hours worked by the employee in a day. Bosses must learn to be leaders. But if management is learned relatively well, leadership is more a matter of innate and corporate culture, and may take longer to develop. It remains to be hoped that leaders will emerge in organizations in the coming years.s.

The other big change brought about by the COVID-19 pandemic concerns, of course, the purchasing habits of consumers. Online commerce has taken off overnight and its rise is not about to slow down. My own online store has also benefited from this wave and I must admit that I have never managed such rapid growth in my career. We literally worked day and night for the first few months to get our products to our customers on time.

But all that, we were due to live it. Teleworking, online shopping was already destined to become the norm. The companies that were in agony took their last breath. The pandemic has put everyone up against the wall, forcing us to adapt very, very quickly. And that's for the best.x.

Any habit, good or bad, becomes permanent after three months. More than five months later, we have adopted major changes in our lives that are here for good. What we are currently experiencing will be the new reality, a reality we were waiting for.

https://www.lesaffaires.com/blogues/francois-lambert/la-pandemie-n-a-pas-tue-les-entreprises/619299



Language
French
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