Maintenant en lecture: Management of expenses and investments.
La gestion des dépenses et des investissements.

Management of expenses and investments.

Sugar time: Review and lessons for entrepreneurs on managing expenses and investments

Back to the sugar season

Sugar time is over! Was it a good season? No. Anyway, not in my area. It was a disastrous season, our worst in 14 years of production. It is so, and there is no point in complaining.

Last year we had an exceptional season. This does not prevent us from innovating and introducing you to new products on a regular basis.

In this image, I had fun visualizing how much fun it would be to pick the little cans directly from the tree. ;)

Manage investments based on results

A good year, we are happy, but we moderate our investments; a bad year, we get a return on our investments from the previous year.

I often tell you about it: we have to start small and always be careful with our investments. My philosophy has always been to bring expense closer to income. If I have to invest in something that will only pay off in 18 to 24 months, I don't.

Why is it important to match expense to income?

Risk management

By keeping expenses close to the level of income, the risks associated with indebtedness and market fluctuations are minimized. This makes it easier to cope with the unexpected and to adapt quickly to changing circumstances.

Financial stability

By avoiding overspending relative to what you earn, you ensure long-term financial stability. This helps build a solid foundation for the future and better plan future projects.

Financial control

Matching expenses to income promotes a better understanding of personal finances and priorities. This encourages you to regularly assess your investment choices and adjust your spending according to your objectives.

Stress reduction

Careful management of expenses can reduce stress related to debt and financial problems. Having a healthy financial situation makes you feel more secure and in control of your life.


By avoiding too much debt, you preserve your financial flexibility. This makes it possible to seize interesting investment opportunities that arise or to meet unexpected expenses without too much difficulty.

The Importance of Patience and Perseverance for Business Success

It is essential to understand that entrepreneurial success is not built overnight. Although some entrepreneurs may experience rapid success, the majority of businesses take several years to grow and prosper. It is therefore necessary to show patience and perseverance to achieve your goals. As I mentioned before, it takes an average of 7 years for a company to arrive at maturity.

Patience and perseverance in the face of challenges and obstacles

It is normal to encounter challenges and obstacles when developing a business. Yet it is crucial to remain patient and persistent in these situations. Entrepreneurs must learn to overcome difficulties and learn from their failures. This positive and resilient attitude makes it possible to move forward and progress continuously.

The Benefits of Patience and Perseverance for Business Growth

The quality of products and services

Taking the time to properly develop and refine the products or services offered by the company is essential to ensure their quality and competitiveness in the market. Patience and perseverance make it possible to work in depth and to optimize the company's offer.

Customer loyalty

By showing patience and perseverance, entrepreneurs can develop a relationship of trust with their customers. Customer satisfaction is a key element to ensure the success and sustainability of the company. It is therefore important to take the time to fully understand their needs and expectations, and to put in place strategies to meet them effectively.

Building a strong team

Patience and perseverance are also important in building a strong and successful team. Entrepreneurs must be prepared to invest time and effort in training and developing the skills of their employees. A competent and committed team is a valuable asset for the success of the company.

Examples of companies that have succeeded thanks to good management of expenses and investments

Several companies have had notable success in effectively managing their expenses and investments. Here are some examples :


Apple is an example of a company that has succeeded through careful management of expenses and investments. Despite difficult beginnings and ups and downs in its history, Apple has been able to persevere and innovate continuously. The company has also been careful to maintain a balance between expenses and revenue, which has allowed it to grow sustainably and become one of the most valuable companies in the world.


Amazon, founded by Jeff Bezos in 1994, is another example of a successful company by effectively managing its expenses and investments. At first, Amazon was only an online bookstore, but it has evolved and diversified to become an e-commerce and technology giant. Bezos' patience and perseverance, along with his careful handling of finances, helped Amazon succeed.

Mistakes to avoid in managing expenses and investments

It's also important to address common mistakes that entrepreneurs can make when managing their expenses and investments.

excessive indebtedness

One of the errors the most common is excessive indebtedness. Entrepreneurs may be tempted to borrow large sums of money to finance their projects, regardless of their ability to repay those debts. This can jeopardize the financial health of the company and lead to long-term difficulties.

Impulse investments

Impulse investing is another mistake to avoid. Entrepreneurs should think carefully before investing in new projects or acquisitions. It is essential to analyze the risks and opportunities associated with each investment and ensure that they match the company's objectives and resources.

Neglect of current expenses

Entrepreneurs also need to be careful not to overlook the ongoing expenses of their business. It is important to regularly monitor the costs associated with the day-to-day running of the business and look for ways to optimize them. This can help improve the company's profitability and competitiveness.


In short, the management of expenses and investments is a crucial aspect of entrepreneurial success. Entrepreneurs must learn to match their expenses to their income, exercise patience and persistence, and avoid common money management mistakes.

Sugaring off can offer entrepreneurs valuable lessons in managing expenses and investments. Even though the season was not as successful as expected, lessons learned from this experience can help strengthen the business and prepare for a better future.

So, while waiting for the next sugaring season, take the time to reflect on your own financial management and investment practices. Stay patient and persistent, and remember that a successful business often takes longer to build than you think. As I mentioned earlier, it takes an average of 7 years for a business to mature.

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