The hardest thing in entrepreneurship?
Well, everything is difficult, I didn’t write a book with that title for nothing.
But the most difficult of all It happens the second before becoming an entrepreneurr…
It's about diving in and saying to yourself: that's it, I'm an entrepreneur! »
It can take a lifetime to make this move!»!
Why? Because we are stepping into the unknown, because there will be no one to go and see when everything is going to go wrong..
Because we know that it will take years so we live in denial, telling ourselves that in 3 months, the private jet will be waiting for us to leave for the Maldives .
Some will give up because the obstacles are too many, some will persevere for nothing and others will make it a lifestyle and be successful..
The recipe for success is however very simple, but little respected.
Yes, listening to our customers is essential even if the customer is not always right, he is right .
But the most important thing for success, no matter the size of the business, is to reconcile the expense with the income.
Everyone's doing this blunder. We are investing in infrastructure when income is still very far away. Or we say to ourselves that the income will eventually come in so we spend.
Then comes the cash flow problem…
This blunder I haven't done often in my career, I only spend or invest when I have proven that I can have recurring income. That's why you often see me in my garage .