Biography François Lambert


Entrepreneur, farmer, author and speaker


A successful entrepreneur, François Lambert co-founded the largest call center in Canada, Atelka, as well as a technology company present in 75 countries, Aheeva. He has invested in more than a dozen career companies, including Boostmi, a roadside assistance application, nGUVU, a mobilization platform for employees, UNDZ underwear, Acier Saint-Jérôme and various real estate projects.

In December 2018, he launched his own online store,, in order to sell the products from its maple grove. Buoyed by the success, he has since offered a host of local Quebec products.

Known to the general public during his remarkable participation in the showIn the eye of the dragon at Radio-Canada, François Lambert is the author of two books on entrepreneurship,Take it or leave it (reissued in 2019) andEntrepreneurship is hard. Point.(translated into English in 2019), in which he conveys his passion for business and deconstructs persistent myths about entrepreneurship. He also wroteWhat do I think ? (2018), an opinion piece in which he offers his frank opinion on 30 current Quebec issues. Most recently, he finished second on the popular reality show Big Brother Celebrities.

A great athlete, he has completed four marathons, trained for five years in triathlons and participated in the CEO Endurance World Championship in 2012. Even today, he maintains a pace of physical activity of at least one to three hours a day. .

François divides his time between Montreal and his 600-acre land in the Outaouais where the FrançoisLambert.One product manufacturing plant is located. He also raises a few chickens, rabbits, sheep, pigs and calves there.

François Lambert holds a bachelor's degree in accounting sciences from the University of Quebec in Outaouais.