Biography François Lambert


Entrepreneur, farmer, author and speaker

A successful entrepreneur, François Lambert co-founded the largest call center in Canada, Atelka, as well as a technology company with a presence in 75 countries, Aheeva. He has invested in more than a dozen companies in his career, including Boostmi, a roadside assistance app, nGUVU, an employee mobilization platform, UNDZ underwear, Acier Saint-Jérôme and various real estate projects.

In December 2018, he launched his own online store,, in order to sell products from his sugar bush and some from his other businesses. Building on the success it has met, it now offers a visibility platform to Quebec entrepreneurs by selling their products on its site.

Known to the general public during his notable participation in the showIn the eye of the dragon at Radio-Canada, François Lambert is the author of two books on entrepreneurship,Take it or leave it (reissued in 2019) andEntrepreneurship is difficult. Point.(translated into English in 2019), in which he conveys his passion for business and deconstructs lingering myths about entrepreneurship. He also wroteWhat do i think ? (2018), an opinion book in which he offers his straightforward opinion on 30 current Quebec issues.

In conference, he unreservedly and with humor reveals his good and bad moves, revealing in the same breath the ups and downs of business life. With the outspokenness for which he is famous, he shares his inspiring story and gives participants a desire to take action today in order to pursue their dreams, whether in their professional or personal life.

A great athlete, he has completed four marathons, trained in triathlon for five years and participated in the CEO Endurance World Championship in 2012. Even today, he maintains a rate of physical activity of at least one to three hours a day. .

François divides his time between Montreal and his 600-acre land in the Outaouais, where he grows corn, soybeans and oats, in addition to producing maple syrup and honey. He also raises a few chickens, rabbits and sheep, in particular.

François Lambert holds a bachelor's degree in accounting from the University of Quebec in Outaouais.