Know how to adapt to the market

The entrepreneur must constantly adapt to market trends and the needs of his clientele if he wants to be

In the food sector, we must now reduce our waste, the potential allergens that may be contained in the product, and offer high-quality products whose ingredients are known.

Here are two examples where entrepreneurs have been able to realign their business to market trends to be successful.

Caroline and Véronique are two sisters from a family of entrepreneurs. In 2018, they bought a company of organic and allergen-free soft bars and cereals and gave it a whole new breath. They remake the entire branding, from name to logo, colors, and keep customers' favorite products, but, above all, their soft bars are today among the only ones not to be individually wrapped and available in bulk. Following the zero waste trend, bars and cereals fromde Tonik snack are now available in 30 zero-waste grocery stores at a total of 50 points of sale in Quebec. In addition, to follow the multisnacking trend, the Joubert sisters also launched snackdépôt, an online store that allows customers to have boxes of custom-made healthy snacks delivered to them. So: zero waste, vegan, organic, gluten-free, allergen-free and multisnacking. Who says better In terms of adaptation to its market, difficult to find a better example.e.


Catherine Veilleux is the 4e generation of entrepreneurs from his family, who work in funeral expenses. But Catherine dreamed of having her own project, of building everything from A to Z. Epicurean at heart, it is after several gastronomic trips that she stops her choice on olive oils and balsamic vinegars. Passionate about the origin of each product and their different flavors, and detecting the growing popularity of Mediterranean food, she soon began to import high quality products, mainly from Italy, then she opened a first shop in St-Georges-de-Beauce , then a second in Lévis, where it also offers a showcase for other local products. But she quickly realizes that her own products produits Olives and delicacies are more successful than the other products offered in its stores, and in order to focus 100 on its growth, it decides not to renew its leases and rather to distribute its products in different points of sale in addition to selling them in line. Its olive oils and balsamic vinegars are now also available in bulk at several points of sale in Quebec, following the zero waste trend. Catherine has also developed her own differentiating element: the marriages between oils and flavored vinegars. She therefore designed tasting boxes where they suggest mixtures of oils and vinegars that go wonderfully well together and transform any dish into a true gastronomic work.ique.

Their products are now available in my shop!

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