In our dreams of little entrepreneurial guy, it's simple: we have an idea and we're so brilliant that we're just going to make a business plan or not and we're going to become a millionaire.ire.
What am I saying Sky is the limit! We are going to become a billionaire!!
When you start a business, you believe that you will be successful quickly and that the money will arrive in 3 months. The reality is that we see the light appear around the 3rd year. And it is only around the 6th or 7th year that we can live comfortably.nt.
UNDZ was introduced to us in 2013 and quickly saw huge potential in this company. We invest in the company and, a few months later, Steve, one of the 2 founders, tells us that he has cancer.cer.
Already to start a business and open doors to promote the brand is quite complicated. Now Steve is fighting for his life.vie.
He now has to go to the hospital for radio and chemo treatments for more than 40 hours a week..
We have just invested in the company. We quickly understand that our investment has become a statistic..
When invested in companies, 7x out of 10, companies will close or go bankrupt, 2 will fare well and 1 company will be a homerun..
I remember seeing Steve in between his treatments, he felt he owed us one and he came to meetings anyway..
It made no sense!!
At the same time as Steve was fighting for his life, the company was floating. None of the investors could go and take over.
At the dawn of 2016, I no longer follow up too much with UNDZ, I had other cats to whip.er.
But Steve was now cured of his cancer and determined to reviveUNDZ.
Steve is a fighter and he opens doors. We are now present in several surf shops across Canada and the USA, Empire, Zumiez, the Maison Simons, as well as an online presence. (www.undz.ca)
Steve is also the flyer behind the designs of our underwear..
Plain underwear is okay, but trust me when I get to the gym or swimming, it's always the attraction to see which underwear I'm going to wear. yes yes, we are the same guys toos aussi)
Today, Steve's wife is expecting her second child and the company is growing at a rapid pace..
The entrepreneurial journey is also that!!